Why you should consider a Business Email Analytics platform to drive your growth?
Nowadays, most of our business work is done online. Whether it’s placing orders, soliciting clients, or closing deals, most of the work is done over the internet.
Email plays a major role in the operations of a business. Almost all official discussions and communication with clients are done over email. If we could trace a pattern of our email communications, we would get valuable insights into our business that could help it take an edge over the competitors.
We are currently living in the age of data. There’s data for everything and anything we can imagine. If data is properly analyzed, great insights can be taken out of it. Now, there’s email analytics as well, using which, the businesses can ascend to new heights.
Adaptation with time is the only way businesses can sustain themselves in the long run.
In this article, we will explore what business email analytics is and why your business needs it. This will provide you with enough clarity to make a choice.
What is Email Analytics for business?
As already said, most of our business communication is done over email. If we could identify patterns in our email communication, we will understand the working of our business better. This is the job of email analytics.
It integrates with the emails of your business or team and monitors the incoming and outgoing emails. However, it’s completely safe as it only reads the header and subject data, not the contents of the email.
By monitoring your email traffic, email analytics will provide you with multiple reports, patterns, and valuable insights. This will help you analyze the response behavior of your clients, the performance of your team, and many other factors.
Why your business needs business email analytics?
If you understand what insights you will get after using email analytics, there will be no further need to explain its importance. Using email analytics,
- You will get the total number of emails sent and received month-wise, day-wise, and even hour-wise. This will help you assess which days are busier, which hours are busier, or whether you are meeting your targets or not. What is the response rate of clients? Are any emails going unanswered? Etc.
- You will get the data on emails sent and received label-wise. So, you will know what kinds of email exchanges are taking place in your business. It can also help you assess which labels are important and which are not.
- You can get a report on the top recipient and sender of emails. Using this data, classify your clients into various groups and you will know the clients you need to focus upon and the clients you need to ignore.
- You can monitor the performance of each of your teammates individually. You can view the total number of emails sent or received by them. You can also monitor their response times. It will become very easy for you to decide which team members are giving the best output to your business.
These were just some of the things you can get using email analytics. The scope is wide and you can use your ways to analyze the data provided by the email analytics and extract valuable information out of it.
Conclusion
Using technology is the demand of time. And the sooner businesses adopt it, the better. Business email analytics is a great tool that can enrich you with valuable information about your business and its performance. So, if you want to take your business to new heights, business email analytics is a must-have.