What Is an Email Verifier and Its Importance to Email Marketing Strategy?
Email verifier is an important tool that is needed in email marketing and cold email outreach. For example, if you are a good email marketer, you would need an email verifier to confirm users’ email addresses to ensure that delivery is prompt and unhindered.
If you don’t want to always send out mail and have it undelivered to its targets because it was sent to the wrong email. For the effectiveness of email marketing, there is a need to verify every email address of users. This will help ensure that all mails are sent and delivered to the right targets. To ensure that every email address is verified before messages are sent out, an email verifier needs to be used.
What is An Email Verifier?
Email verifier is a digital marketing tool that helps email marketers verify a user’s email address to deliver messages promptly. One of the shortcomings of email marketing was that sometimes messages are sent to the wrong targets, and sometimes, the right target doesn’t get the message because it was sent to the wrong email address.
However, the possibility of sending emails to the wrong addresses has been reduced to a reasonable extent with the use of an email verifier. With this tool, am email marketing can safely send emails out to the right targets to assure that it has been delivered to the right user.
Why Email Verifier is Needed In Email Marketing?
Email verifier is a compulsory tool for every marketer who uses email to market products or services. Beyond just ensuring that the delivery rate of a mail is top-notch, this amazing tool also helps in other areas of email marketing like:
Clean email lists
An email verifier helps keep the mail list clean. Research has shown that over 22.5% of the email becomes invalid every year. This happens when the users change their email provider or create another email address within the same provider.
Email verifier helps a marketer to keep the list of emails clean and intact. It ensures that invalid emails are highlighted for possible reviews and corrections.
Cuts down the bounce rate
The higher the number of invalid email addresses on the list of an email marketer, the higher the bounce rate such marketer would experience. An email marketer would not have known that an email address has become invalid unless using an email verifier.
The higher the bounce rate you have as an email marketer, the higher the possibility of being blacklisted. When the bounce rate is higher than the number of successful deliveries, the system will take such a marketer for a robot. This will cause the marketer to be blacklisted on the system.
Great email deliverability
You will begin to have a better email delivery once you use an email verifier. The higher the mails that were successfully delivered, the higher the chances of getting a new lead or potential customers.
What the email verifier does is identify an invalid email address and delete it from the list. This will give you a more comprehensive list and ensure that the deliberate rate is high and prompt. When the email reaches the targeted recipient, it makes it easier to convert new leads into potential customers and build a sustainable brand or business awareness.
Increase sender’s reputation
If you want to increase your reputation as a sender, you must have a good record of delivered emails. When you have a track record of emails that have been successfully delivered, it boosts your reputation as an email marketer.
Brands and businesses are most likely to award jobs to a marketer with a convincing pedigree. When you have a high rate of bounce mail, it dents the productivity of your work as an email marketer. However, when you have multiple successful deliveries with less rejected or undelivered mail, you get a favorable image as a sender.
Conclusion
If you are doing cold email outreach campaigns or email marketing consider email verifier as an important tool to increase your reputation and deliverability.