How to Combine Emails and Webinars to Generate and Nurture Leads
The bloodline of every business is to know how to purchase, nurture and convert leads. The greatest approach to handle this funnel is by digital marketing as it is inventive, measurable, and generally scalable.
Independently, webinars and emails are two of the leading mediums digital marketers can access. Together they constitute a virtual powerhouse, which provides incentives, commitment and constant value for fostering and converting leads. Furthermore, webinars offer a wonderful opportunity to partner with neighboring businesses to funnel leads, expand your e-mail list and give value to your followers.
This article describes how you can use webinars to acquire prospects and acquire emails that you can use to nurture and convert in drip campaigns and following events.
Why Webinars?
The hosting of webinars has various commercial advantages. In addition to collecting lead, companies can record and retain replays for future advertisements that have a long-term driving effect. The numerous webinar tools on the market, allow you to run live chat webinars, preserve those videos and automate lead generation, engagement and partnership webinars.
While webinars might affect your enterprise, industry and content quality differently, many firms view them as having great value. Adobe Connect reports a 51% conversion rate between visitors to its webinar landing page and people viewing the webinar. It also reports that 19% of live views (9.6% of total registrants) signed up to view a product demo after the webinar.
Profiling Your Lead Prospects
You probably know your audience, but in this part webinars we can hyper-focus our reach. Webinars give your audience the feeling that you are speaking to them, addressing a topic, or addressing an issue that they only thought of the other day.
Ask yourself:
- Who is the ideal participant for your webinar?
- What pain do they have?
- What do they want to learn?
- How valuable are the subjects?
- What brands do they already have confidence in?
These questions might help you to create webinars that satisfy your audience’s needs. You need to know how this subject connects with your audience and vice versa, but it’s not enough merely to select a subject. The quickest method to get there is to build buyer people.
Choosing Your Webinar Topic
Your topic needs to:
- Apply to one of the funnel phases
- Providing value without being a pitch for sales (unless you make that clear from the start)
- Convert viewers to leads
Here are some proposals for your webinar. You don’t have to cover everything, but the best webinars have several components:
- Answer key questions from the industry
- Explain what items are available and how they work
- Discuss new goods, features and services
- Present leadership thinking
Promoting Your Webinar
Promotion of any event is crucial. But it is not sufficient to publish about your event once or twice. You need to have a comprehensive webinar marketing plan covering every point of contact.
You can share your webinar in some ways:
- On your website, banners
- Video commercialization
- On your blog post
- Social networks
- Announcement of PPC
- Overview Email
Timing can be important here. You lose a potential lead if someone finds out two days before an event and has no time in their schedule. Include a webinar date/time in all your promotions at least two weeks before the scheduled date of the webinar.
Follow Up with Email Marketing
It is vital to follow them once someone has completed a webinar. Ensure that you provide an email, slides, or any other resources for “thank you for viewing.”
Email is a strong method to foster fresh knowledge, answer important inquiries and encourage users to future webinars. Eventually, with sales, discounts and offers, email marketing can also convert.
Conclusion
Combining emails and webinars can be a very powerful strategy to focus your marketing campaigns on ready-to-buy prospects. Done well, webinars give not only information to the prospects but also offer insights into your company and the reason it exists and the purpose it serves making a stronger connection with the prospects leads and customers.