How to skyrocket your sales with email analytics?
Nowadays data is everywhere. Every interaction we have with prospects and leads can be used to further improve our business. Research shows that 91% of email users are active users with more than 300 billions emails sent every day which makes email 40X more effective in acquiring new customers. However, how do you measure email success? In other words, if you ask yourself: “What is email analytics and how can it boost your sales performance? ” then read on.
Different factors can come into play when we discuss email metrics and analytics. But at last, the thing that matters most is the answer to the question: “Is your email making progress you would have planned for?” That’s why when you send an email; you should ask the main question:
What is the reason behind sending this email?
Am I doing it to test responsiveness and get engagement? Qualify a prospect? Inform?
No matter what you decide afterward, the next step is to figure out specific metrics you need to track to assess your progress to boost email and sales performance.
How Email analytics make an impact on email performance?
Let’s examine the role of tracking an email.
Email senders use email tracking procedures to understand their customers, increase communication capabilities, and increase the profit on their investments.
It indeed can help someone increase sales. Once you keep track of your email, you will most likely get insights and understand what behavior leads to increased performance.
Let’s get into some email tracking metrics to ensure your email performs effectively.
Delivered messages
When you send an email, in general, you don’t have any feedback the email arrived once you hit the send button. The question is how do you ensure email delivery? Did the email arrive in the spam folder? Was the email completely ignored and therefore never opened?
Meanwhile, when a sender uses email analytics software, the sender can see when the email was delivered and how many times an email was opened. Knowing this metric can help sales representatives know when a prospect is receptive to further interaction.
Opens and clicks
Opens and clicks are two essential metrics of email marketing. Open is all about who opens your email message, while clicks show the recipients who open the link attached to an email.
When the opens and clicks are high this means you have an engaged list of prospects. Meanwhile, if you see less traffic from the audience this can be an insight that further analysis is needed related to the email template used, right of time of contact, or interaction frequency. Once again, the email analytics report can help gather these insights.
Thread lengths
Once a prospect is receptive to our email interaction, we can track the thread lengths and schedule reminders to follow up if an answer was not received within a certain period of time.
Thread lengths can give us insights into the prospect’s interest and responsiveness and can help us make decisions on which prospects we should focus more.
Hard Bounces
A hard bounce is a tracking metric that gives you data into the quality of your email list.
A hard bounce happens when the sender’s email is rejected when it reaches the recipient’s address.
There can be many reasons for this, but one that stands-out is wrong or misspelled email address. Email analytics software can help with hard bounces and help you improve your contact list.
The Conclusion
“Know thyself” is an ancient Greek aphorism that is still valid today. We cannot know and improve if we don’t measure. Email Analytics Software can help you skyrocket your sales offering insights and intelligence to make data-driven decisions.