Outreach Email vs Spam Email
Is your email an outreach or spam email?
Prospecting, especially in the B2B space, is vital to ensure a constant stream of revenue. But when you’re trying to reach people for the first time your emails can end up being considered spam from both the email clients and the users themselves. Spam emails are totally ineffective during outreach campaigns and they can also be counterproductive. But how do you differentiate between an outreach or spam email?
What is a Spam?
Emails must follow certain requirements to not end up being labeled as spam. Knowing the rules is the first aspect that helps your emails avoid spam folders.
Each country has its regulation: for example, in the US you need to follow the CAN-SPAM Act, in Canada CASL, or GDPR in the EU. Here are some of the rules your sales emails must observe:
- Accurate subject lines: subject lines must reflect the content of the email body.
- Provide your contacts: your sales emails must include your company’s physical address so that users can contact you by email and be aware of the exact location of your sales company.
- Provide an unsubscribe message: you should provide a clear message to inform the user how to unsubscribe which could be a link as well as for instructions on how users can get off your emailing list. You don’t need to show it off, but still, the unsubscribe button or link should be visible and the instructions easy to follow.
- Identify your emails as ads: when your emails include coupons or advertisements you must identify your sales emails as ads.
How to avoid the spam folder?
Even if you follow all the rules, your emails can still be labeled as spam by the email client. The following tips can help you avoid such a counterproductive outcome.
- Buyer-centric emails
The content of your emails should be customized for a target audience. Who are your clients, what do they need? How can your company, products, or services, help them
- Real interaction
When you run an email outreach campaign you may be automating a lot of processes. When you go too far, the user can tell: the interaction becomes cold and the readers aren’t engaged in the conversation. Try to find a balance between efficiency and clear value.
- Don’t send all emails at once
This is a typical spammer behavior, so avoid it! On the contrary, send your email within a wide sending frame and in a steady flow. If you have huge mailing lists, try to diversify your audience into several segments and customize your emails for each of these targets.
- Avoid Spam-triggering words
Email clients have learned how to spot spam. Spam emails often use the hook of a prize or payout: for this reason, the symbol “$” and the word “congratulation” are considered spam-triggering words. You should try to avoid them, but if you must use them, try to contextualize your message as much as possible providing as many details as you can.
Conclusion
As Spam filters protect users – including us – from internet threats and hassles, they can become an impediment for sales companies trying to reach new clients and running their prospecting campaigns. As always, knowledge is the key to overcome obstacles, and with this article, we hope we’ve provided you with the necessary tips to avoid the spam folder and able to differentiate between an outreach or a spam email!