How do you get Email Metrics in Microsoft Outlook?

Email metrics in numbers

Email remains a very important method of business communication that is fast, cheap, and accessible on all devices as the numbers below show:

Sales

–  78% of the deals go to the first company that responds within an hour to prospect inquiries (Harvard Business Review)
–  61% of the first contact with a prospect happens via email (Xant)
–  71% of internet leads are wasted (Forbes)

Marketing

–  40% of B2B marketers see email marketing as a tactic that is critical to their success(Optinmonster)
–  59% of respondents are influenced by marketing emails (Salescycle)
–  Email is 40X more effective at acquiring customers compared to social media(McKinsey)

Customer Service

–  54% of customers used email customer service channels making it the most commonly used digital customer service channel (Forrester)
–  88% of consumers are influenced by online customer service reviews when making a buying decision (Zendesk)
–  47% of consumers have made the choice to switch to a different brand due to bad customer service within the last year(Microsoft)

Wellbeing

–  25% increase in productivity when employees feel more connected, especially in these pandemic times (Dynamic Signal).
–  68% decrease in productivity when the employees feel that there aren’t enough hours in the day to complete their tasks. No surprise when there are more than 300 billions emails sent every day.
–  3h/day the employees are checking their emails (Adobe). While another study found that employees are checking emails for 30 days/year/employee (The Independent).

Microsoft Outlook metrics

However, if you are using Microsoft Outlook you realize you cannot obtain detailed email metrics to analyze productivity, do data analytics, and adjust behavior for maximum results.

In other words, you cannot know:
–  Count: how many emails you received/sent in a certain period of time (today, yesterday, last week, last month etc.)?
–  Total recipients: how many recipients you have and how many emails did you exchange with each one of them?
–  Count per recipient: to whom you send the most emails?
–  Graph: how can you graph inbox/sent emails per day or per hour?
–  Best contact time: when is the best time to contact a person? (most probably is checking their email)
–  Response time: what is your average response time? (in sales deals go usually to the first email respondents)
–  Thread: How many threads did you started and how many threads did you answer to (or did not)?
–  Service Level Agreement (SLA): If you have an email SLA are you within its agreed boundaries?

Knowing all of these, and being let down ourselves about the lack of metrics in Outlook we created IntelliMails – the Email Decision Support System for Microsoft Outlook.

IntelliMails Metrics

Here are just a couple of metrics that you can track with IntelliMails plugin for Microsoft Outlook:

Emails Replied

How many emails you replied to and how many emails you sent were replied to? This means that with this insight you can have a starting point to drill down into the details.

Messages by day

How many messages did you send per day? This means that you can see over time which days you receive more emails and you can plan your days accordingly.

Best contact time

When is the best time to contact a person knowing they will be checking their email? This means that sending an email around that time will more likely be read.

Time before the first response

And what is your first response time to an email? This means that improving this chart will more likely improve prospect conversion rates, customer satisfaction, and overall productivity.

And much more.