Ideas for Generating Great Leads That Buy

Do you struggle with lead generation? More than 40% of sales professionals admit that prospecting is the most challenging part of the sales process.

On the other hand, generating leads that buy is a top priority for most businesses. You can identify and generate leads that buy through marketing and advertising, referrals from other clients, social media platforms, product trials, and consultations.

Here is a list of quick and efficient ways to generate leads that buy for your business:

1. Use your social media platforms to find new customers

Do you use social media platforms? Posting updating your social media platforms is an efficient way to attract more leads. Examples of social media platforms you can use include:

• LinkedIn- is the most helpful social media application for salespeople. All you need to do is make your profile unique by drafting a stellar LinkedIn eye-catching headline and a brief descriptive summary that enables those visiting your profile to see what you are offering and problems your product/service solves.
• Twitter- one can also use Twitter to connect and interact with prospective buyers of your product. To successfully get leads on Twitter, you need to have a professional-looking profile picture, tag your company’s Twitter account when posting your product, include a link to your LinkedIn account, and include trending hashtags relevant to your target buyers.
• Instagram- this platform is very visual; thus, you should include a professional profile picture, post attractive and relevant images of your products, and try to tag trending hashtags to reach many people.

2. Request your current customers for referrals

Your everyday customers can be your best source of leads since they have already purchased from you, and they understand how best your product works. Therefore, you should reach out to your current customers to help you attract new sales lead. Most people are likely to buy something if recommended to them by someone they like or trust.

3. Interact with sales leads during networking events

Every salesperson should make it a routine to attend in-person and online networking events to find new leads. Networking is an efficient method of interacting with new people who later become your potential customers. It also allows you to engage your leads in person.  For effective networking, ensure: you build a relationship with real people, exchange business cards with them, and ask them if you would connect on social media platforms such as LinkedIn.

4. Create an email sequence

This helps create a series of emails that are automatically sent to various targeted people in your mailing list. The goal to use email as a way of advertising your goods or services.  The main types of email sequence you can use include: trigger-based sequence (a special event happened such as a new product or a free webinar) and time-based sequence (once a month for example).

5. Write and publish articles and blogs

Writing informative articles or blogs makes you a noticeable expert. It is part of online marketing that enables you to reach out to many audiences and advertise your products, thus improving your lead generation efforts.

6. Engage with live chat users

You can use an easy-to-use chatbot builder to vet leads. For example, Hubspot conversations enable you to have the tools and background to start an unlimited and personalized dialogue with your potential buyers. You will need to customize your widget to resemble the look of your brand but once done, you can react to chats from your leads via the conversation inbox or use HubSpot’s mobile app.

Conclusion

In this article, we explored a few ways to generate leads that buy. Mainly:

• Use social media platforms
• Request referrals
• Use network events to your advantage
• Create email sequences for prospects and customers
• Publish articles or short e-books
• Engage with potential customers via live chat

 Email is 40X more effective at acquiring customers compared to social media. IntelliMails gives you insights into the email response patterns to prospects that will help you improve productivity and increase close rates.