Click-Worthy Email Subject Lines to Improve Sales
The importance of outreach in the sales prospecting process cannot be overstated. Emails are also the way to go when it comes to cold prospecting. A phone call is more intrusive than an email. The receiver can read it whenever they want. Prospecting emails, on the other hand, are extremely actionable. A potential consumer can swiftly go forward if they are interested, or reject the solicitation entirely with just one click.
Emails are also a critical component of sales automation initiatives. Calling takes time, but with email sales templates, you can customize and send out emails in bulk.
Of course, prospects will not respond to a non-engaging email. They aren’t going to start one if it doesn’t appeal to them. That’s why creating click-worthy email subject lines are so important. You must learn the art of figuring out how to do this. The subject line determines whether or not a prospect opens an email. Even worse, 68 percent of individuals will report unread email as spam based just on the subject line.
Fortunately, there are certain strategies that can help. Take a look at these subject lines for sales prospecting that will guarantee a higher open rate.
What You Should Know About Email Subject Lines and Sales
It’s helpful to recall that the subject line of your email is similar to the headline of an article or blog post. It should, in theory, attract attention, but that isn’t all. In addition, your subject line should make a promise or provide a value proposition. This is what will persuade the receiver to open your message. Here are a few more useful email subject line hints:
- To boost the chances of your email getting opened, include numbers or a question.
- Instill a sense of urgency in your audience.
- Make the reader want to know more.
- Make an exclusive offer.
- Make it unique.
- Make a flattering statement.
- Make sure it’s up to date.
- Excessive exclamation points and caps should be avoided.
- Remove any deceptive language (Congratulations! You Have Won!)
- Don’t make any false statements concerning the substance of your email.
Let’s not dismiss the substance of your email entirely. The email’s subject line and body must complement each other.
Finally, segment your audience before you start thinking about email subject lines and content. If you’re writing an email to a much-targeted audience, you’ll be in a better position to compose a great subject line. You’ll be able to address their wants and pain spots in the most effective way possible.
3 Ways “Your” Services Can Help You Today!
Subject lines that include numbers perform better. It’s possible that’s why you came upon this post. That’s just one of the reasons why a subject line like this can work. Rather of promoting yourself as just another salesperson, you are positioning yourself as someone who can assist. Let’s be honest. People are significantly more responsive to the opening sentence “here’s how I can help you!” than they are to “Buy my goods!”
Do You Have 2 Minutes?
Another topic line with a number is this one. It also shows that you care about your potential consumers and that reading the email won’t take long. It also turns out that when individuals assume something will be easier or less time-consuming, they are more responsive. If you’re selling a time-saving solution, make it clear in the subject line.
Are You Ready for Winter?
The optimal time to contact a prospect is just before a major event. The forthcoming winter vacation season could be a factor for a tourism organization. Children’s clothing manufacturers frequently look forward to it.
This email subject line will pique your recipient’s interest. Is this next event something I’m prepared for? What should I be doing right now? If the event is approaching quickly, this adds to the sensation of urgency.
Your catchy subject line, along with a great pitch, will undoubtedly create interest.
Conclusion
Most of the time the recipients will read only the subject line. Therefore, thinking and putting effort into crafting the email subject lines need as much attention as the content of the emails themselves.
Use the above subject lines in your next email interaction and measure the results. We do hope that your open rate and reply rate will go way up.