Email Marketing Trends for 2021
In the world of social media, video marketing, Google AdWords and more, email marketing is still one of the most effective ways of bringing traffic to your webpages and enhancing your conversions. Despite being one of the most primitive methods of digital communication – or the most primitive – emails still have a huge impact on businesses digital marketing. However, the technology and strategies have changed during the years. At what point are we? And what are the email marketing trends for 2021?
To maximize your email marketing results, let’s find out what the email marketing trends are for 2021.
Brand Indicator for Message Identification (BIMI)
Good deliverability has always been important, but it’s getting harder and harder to make your emails stand out from the growing number of messages that users receive every day. BIMI (Brand Indicator for Message Identification) allows brands to stand out within a crowded inbox by displaying brand logos besides the emails. The use of BIMI is boosting and we’ll likely see an increasing amount of brand logos standing up in our inboxes. That’s why you, as a digital entrepreneur, should consider the use of BIMI to increase your deliverability rate.
AI tools
You’re probably already counting on your email marketing software to automatize a lot of your processes. If your competitor technologies are becoming more and more advanced, yours should do the same. In particular, email marketers have started relying on AI software tools to craft call to actions, generate content and subject line, and this trend is confirmed for 2021. Be sure to stay up-to-date in the area of email marketing software tools to make the most out of your emails.
Behavior based automation
As an email marketer, you may already know that if automation is important on one side, on the other personalization of emails according to segments, targets, and goals is just as vital. How to find the perfect balance between the two? In 2021, behavioral-based emails are showing themselves promising.
Behavior based automation makes your email marketing more effective by personalizing emails based on what the customers know about your company and what they need to hear about it. This is something that can enhance your email’s relevancy i.e. the effectiveness of your email marketing strategies.
Increase post-acquisition rates
Every email marketing campaign aimed at gaining subscribers for your web platforms, whether it is a blog, website or e-commerce, is important, but this shouldn’t be your ultimate goal. Subscriber engagement doesn’t remain constant, that’s why, once you’ve acquired the user, your job isn’t done. The focus for 2021 should be on the long-term, on building loyalty so that re-engagement can generate continuous growth and income.
Trends in content
In 2021, emails do more than just sell. Email marketers have long learned that if you email your customers only to inform them about promotions and new products, they will soon stop opening your emails. Emails in 2021 must be seen as a way of building a relationship with your customers, they must have an emotional impact on them when possible and be based on empathy.
Conclusion
The above is some of the email marketing trends for 2021 with email remaining one of the main vehicles to create brand awareness, engage prospects and build long term relationships. Harnessing artificial intelligence and behavior-based automation will only intensify in the following year, therefore, using them could supercharge your email campaigns.