3 Ways to increase cold email engagement
Despite the rising popularity of live chats, social media comments, and other digital means of communication, good old email engagement is still one of the most efficient ways of reaching new and old clients.
Email outreach is key in every business, whether it is an online or local business. This doesn’t make it any easier, however! In particular, cold email engagement is one of the most challenging aspects. How can you engage users when you reach them, maybe unasked, and you’re trying to gain benefit from that communication?
Keep on reading to clarify your ideas around the subject, and to help boost your cold email engagements.
What is cold emailing?
When you email someone for the first time in order to gain some benefit from that interaction, that is what we can define as “cold email”. When we speak about business, cold emailing usually refers to sales: you reach your clients or users that aren’t your clients yet, and you propose discounts, items, promotions, and hope they’ll make a purchase.
But cold emailing can also refer to messages sent to obtain a collaboration with a brand, or to gain publicity, to obtain a partnership or internship…
It’s important, for you as an entrepreneur or marketer, that you need to learn some techniques that can help you optimize the benefits you can gain from your cold emails. In other words, you need to learn the best ways to increase cold mail engagements.
3 best ways to increase cold email engagement
Segmentation and personalization
The first mistake that beginners make with email outreach is to send the same email to as many people as possible. Nowadays, such a strategy never works.
You need to know your audience: who are your clients? Or, who do you want your clients to be? Once you know that, you can identify groups in your audience, and ask yourself, what do they need? How can I offer a solution to their needs or problems?
After that, you’re going to email each group, or segment, with a personalized message. This way your emails will be far more engaging than standard ones because they are designed for a specific group of people that shares the same needs, passions, lifestyles…
Compelling subject lines
Subject lines are the first element of your email that the user will see and read. It’s by reading your subject line that they’ll decide whether to open and read your email or throw it in the bin.
Your subject line is your first impression, and there is no need to explain how first impressions are important, especially in an inbox that receives at least dozens of emails every day.
Find a way to stand out from the crowd: generate curiosity, provide value, address pain points… Make sure that your subject lines go straight to the point of what your segments need and want.
The art of storytelling
People all around the world love stories. It’s like in the DNA of humankind. The most engaging emails are the one that tells a story. Whether it is the story of your brand, of a specific item, of the way the course you’re offering is born, or how it has helped many others… Write your emails as though you’re telling a story: these will be the most engaging cold emails you can send to your audience.
Now that you know how to increase cold email engagement, you’re ready to start an effective email outreach campaign!
Conclusion
Email outreach is part of doing business nowadays. With the above suggestions, you can increase cold email engagement and start an effective email outreach campaign!