5 ways to boost sales team morale
If you’re searching for new ways to boost your sales, you’re not alone. Due to the events that have shaken the world, more than half of businesses all around the world haven’t met their revenue target this past year. Entrepreneurs and their teams are discouraged and this isn’t something that can – in any way – help the recovery.
Other than finding ways to boost your sales, then, you should also worry about how to boost your sales team morale: a motivated sales team will be, in turn, part of the recovery itself and will help increase your sales in the future. That’s why we’re providing a list of the best 5 ways to boost your sales team morale.
What can lower your sales team morale?
To understand how to boost the team morale, let’s find out what can cause demotivation:
- Revenue targets have not been reached in the past year. Your team could be wondering why they should put all that effort at work if external factors, such as a pandemic, can determine their failure.
- Unclear goals: team members aren’t aware of their role in the company and how they can help to reach the company’s goals
- Wrong motivator: money and revenue isn’t always the only motivation for making a good job.
- Unclear commission: when team members aren’t well aware of their role and one of their colleagues, they can feel confused and be less productive.
- Unclear career paths: when a team member doesn’t have an opportunity to make their career grow is less motivated and therefore less productive.
How to boost your sales team morale?
1. Make them aware of the company’s strategy
The past year has been difficult for all businesses and each of them has devised their strategies to overcome the crisis. Make your sales team aware of such strategies so that they know that the company has a plan and can be part of it.
2. Define clear goals
Clarifying the strategies to your sales team members won’t be enough. The overall strategies must comprehend intermediate goals that feel reachable. This way, the sales team is focused each time on the next goal; whenever they reach one, their motivation will grow.
3. Money isn’t the only motivator
Selling and making a profit can’t be the only goal that your sales team pursues. Why? Because this is often not enough. Focus on the identity of your brand: what are providing for your customers or audience? When problems are you fixing? What needs are you meeting? Your sales team should be motivated by the will of fixing those same problems or meeting your audience’s needs. When someone feels like they are bringing some good or change into the world, or in someone’s life, with their work (even though it’s a small improvement) they will be far more motivated.
4. Define each member’s role
Anyone inside the sales team must be aware of their role within the company and the team itself. Each member should also be aware of their colleagues’ roles so that everyone can have their points of reference within the team and ask for help when needed.
5. Opportunities to grow
Reward good work, competence, and reliability with the possibility of having a growing career inside the business. This must be done with facts and not only words. So, the best member of a team can become a team leader… and so on.
Now that you know how to boost your sales team morale, you have one more opportunity and way to make your business grow.